Saturday 5 September 2015

WhatsApp now has 900 million monthly active users

WhatsApp now has 900 millionmonthly active usersWhatsApp


It's no surprise that WhatsApp is a global phenomenon. Even despite its massive popularity, the service is yet to catch on in some key markets like the U.S. But with that being said, the global population accounts for a large chunk of WhatsApp's user base and that's evident from the company's latest user figures.

According to a new announcement made by WhatsApp founder Jan Koum on Facebook, the service now has over 900 million active users on a monthly basis. The company breached the 800 million barrier in April, so it has been growing at a rapid pace since then.

While WhatsApp has been growing since it was acquired by Facebook, the revenues are still quite slim for the company. The paid model for its app didn't quite work out as most of its users originate from developing countries, where free apps are preferred.

Not to mention the number of rivals messaging apps out there that have been growing steadily. Bharti-Softbank owned Hike Messenger is a very good example of this.

WhatsApp has nearly 1 billion installs on the Android platform alone, which speaks volumes about the growth seen by the company. The app has a decent number of users on the iOS and Windows Phone platform as well.

No comments:

Post a Comment