What is it?
Xiaomi (pronounced as shao-me), the latest Chinese brand on the
horizon, is often called the 'Apple of the East' and has garnered quite a
fan following in the little time that they've started selling outside
of mainland China, Hong Kong, and Taiwan.
Xiaomi sells premium
hardware at mid-range prices, at almost the cost price of the bill of
materials, and makes money over the life cycle of the product and by
selling accessories with higher margins and add-ons like themes. For
consumers, Xiaomi phones pack in top-of-the-line specifications and user
experience at a fraction of the cost of phones with similar
specifications from other tier one OEMs.
Who is it for?
Xiaomi Mi3 is the company's first flagship smartphone in India, and
offers terrific specifications at an affordable price. If you are a
looking for an Android smartphone without spending a lot, the Mi3 is a
great option to consider.
Design
Xiaomi Mi3 looks and feels premium, and the matte finish plastic on the
back panel could almost be mistaken for metal. In India, Xiaomi has
launched the phone in only metallic grey color.
The phone's
built from an aluminum-magnesium alloy frame that gives it a kind of
sturdiness that should translate to durability. At 8.1mm, the Mi3 is not
slim by any measure, and the long frame has sharp corners. That makes
it different, but not awkward, and the phone is pretty comfortable to
use and hold in one hand.
In an aberration from the latest trend, the Mi3 features a regular-sized, mini SIM card, and not a micro-SIM.
Hardware
The Xiaomi Mi3 sports a 5 inch Full HD IPS LCD display which offers
crisp text and pictures with pretty good viewing angles. The color
rendering of the 1080 p display with 441ppi density is impressive and
quite vivid. However, the screen is very reflective, and has sub-par
legibility outdoors in sunlight.
The phone offers three modes
for color temperature - Warm, Standard, and Cool - and two for
saturation - Brilliant and Standard.
Powered by a 2.3GHz quad-core
Snapdragon 800 processor with 2GB RAM, the phone packs quite a punch and
the performance is snappy. The phone breezes through the UI or with HD
videos and even while playing graphic-intensive games.
The 16GB
internal storage with the absence of a memory card slot would
disappoint most. There's about 12GB of memory available to the user, and
while that should work for a majority of average users, content
hoarders would find it tough.
The phone packs in a 3,050 mAh
non-removable battery which lasts the day on average use, but pushing it
a little doesn't augur too well for the battery life. While this could
be just me, but for the big battery the phone boasts of, the mileage
could be better.
Software Xiaomi
smartphones are powered by MIUI, a heavily customized Android fork based
on AOSP (Android Open Source Project). The MIUI version in Mi3 runs on
the latest Android 4.4.2 KitKat but mimics iOS a lot. Unlike in China,
the MIUI includes Google suite of apps and services as well as the Play
store in India.
MIUI is not just a UI customization skin, but
adds many nifty features to enhance the functionality and experience.
MIUI, like Gionee's AmigoOS, does not feature an app drawer and all your
app icons and widgets stay on the home screen panorama. For a
traditional Android smartphone user, this is an awkward shift, but it's
well thought and should only take a few days of getting used to.
Xiaomi provides users with a number of downloadable themes that doesn't
just change the basic look-and-feel of the phone, but completely
transforms the user interface. Since the company hasn't set up their
payment channels in India as yet, all the themes are free to download.
MIUI allows uninstalling pre-loaded apps, and is a welcome feature. In
most Android smartphones, most of the bundled bloatware apps continue to
take a lot of space and be an eye-sore since there's no way to remove
them. If I had to give star ratings in my reviews, just this feature
would get the phone an extra half star maybe!
Few security
features included in MIUI are pretty good and take care of the usual
Android annoyances. There's a built-in virus scan and an innovative
permission manager for apps through which you can allow or deny an app
access to a certain feature or functionality. The MIUI app switcher also
includes the ability to free up memory by killing background tasks and
clearing the cache.
Camera The Xiaomi
Mi3 features a 13-megapixel camera that works pretty well in good
lighting conditions. The photos are sharp with good level of detail, and
the color reproduction is great. A little noise in some photos could be
ignored.
In low light conditions though, the photos turn out
to be a little grainy and washed out. It isn't too bad, and mostly
happens with photos where you zoom in, and still is one of the best
cameras at the price point.
The camera app offers a Simple as
well as an Advanced mode, apart from the useful HDR, Panorama, and Burst
modes as well as filters. The camera packs in an anti-shake feature to
stabilize photos, although it's a poor sibling of optical image
stabilization (OIS), a feature missing on the Mi3.
Should you buy it?
If you are looking for a mid-range Android smartphone, at Rs 13,999,
the Xiaomi Mi3 is an automatic choice. In fact, even if your budget is
higher, you'd want to consider the Mi3 since it packs quite a punch to
rival higher-priced smartphones in the market. The Mi3 doesn't come with
headset or a case though, clearly to cut costs.
The exclusive
partnership with Flipkart to sell the phones in India and the limited
stocks available though would turn off a lot of potential customers. To
zero in on the device, and still not manage to get your hands on one is
frustrating. It's a crowded market, and you might want to move on.
The best part
- Checks all the boxes on the specifications sheet
- Enhanced functionality over stock Android as part of MIUI
- Great value for money
The tragic flaw
- Lack of microSD slot for expandable storage
- Hard to purchase